13. September 2008 by Ankit Nagarsheth.

What is involved?

• Making search even more accessible, where ever you are. Such as in cell phones and in cars and on handheld, and “wearable devices.”
• Speak your search query via voice and natural language search.
• Search in video or audio, i.e. take a picture of something and submit that as a search query.
• Displaying the results will change drastically from the 10 blue links, even beyond Universal Search
• Add personalization, social aspects, languages, and more into the mix

 More at http://googleblog.blogspot.com/2008/09/future-of-search.htm

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15. April 2008 by Ankit Nagarsheth.

Here is a one of the ways to calculate PPC profit:-

Sales Leads per day * Percent of conversion * 20 work days in a month = Number of conversions

$ in Profits per conversion * Number of conversions = PPC Budget Maximum

Total $ Profit from PPC - Total PPC Budget = PPC Profit

In the above formula, some of the items can be substitued with assumptions like sales leads per day and conversion rate specific to the industry.

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