Measuring TV ads through Google Analytics

Using Google Analytics, you can now easily track website metrics, such as visits, conversion rates and revenue, alongside metrics from your TV Ads campaigns, including:

• Impressions delivered
• Number of ad plays
• Cost
• CPM paid

This entry was posted on 19. June 2008 at 20:39 and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.