16. April 2008 by Ankit Nagarsheth.

IndexTools is 80% of what Omniture is and Yahoo is planning to provide it free just like Google Analytics. I have used it before and it works great. I am sure various companies will start using it along the Google Analytics.

Check http://www.indextools.com/

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15. April 2008 by Ankit Nagarsheth.

Here is a one of the ways to calculate PPC profit:-

Sales Leads per day * Percent of conversion * 20 work days in a month = Number of conversions

$ in Profits per conversion * Number of conversions = PPC Budget Maximum

Total $ Profit from PPC - Total PPC Budget = PPC Profit

In the above formula, some of the items can be substitued with assumptions like sales leads per day and conversion rate specific to the industry.

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15. April 2008 by Ankit Nagarsheth.

Here is a great post on tips for creating accessible crawlable website.

http://googlewebmastercentral.blogspot.com/2008/04/webmaster-tips-for-creating-accessible.html

Make sure the content is reachable through use of plain hyperlinks.Add captions to Tables

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13. April 2008 by Ankit Nagarsheth.

SMX expo will take place in Seattle and is for advanced search marketers interested in advanced topics of search engine industry.Industry experts like Danny Sullivan, Matt Cutts, Kevin Johnson are going to speak. Also, there are advanced topics session http://searchmarketingexpo.com/advanced/2008/developer-day.php

Many companies are going to attend and it would be fun to learn about the ever changing industry.

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13. April 2008 by Ankit Nagarsheth.

Google announced that Googlebot will be able to crawl the drop-downs and html forms of various websites. Initially there were issues in detecting the content/pages behind the forms and drop-downs. We had the same issue with one of our client and now I am sure we can find the googlebot crawling the form pages and we can then add that in our future client recommendations. Matt Cutts has provided some good analysis on the topic.

http://www.mattcutts.com/blog/solved-another-common-site-review-problem/

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