Archive for 15. April 2008

PPC Profit

Here is a one of the ways to calculate PPC profit:-

Sales Leads per day * Percent of conversion * 20 work days in a month = Number of conversions

$ in Profits per conversion * Number of conversions = PPC Budget Maximum

Total $ Profit from PPC - Total PPC Budget = PPC Profit

In the above formula, some of the items can be substitued with assumptions like sales leads per day and conversion rate specific to the industry.

Post on creating crawling website by T.V. Raman, Research Scientist

Here is a great post on tips for creating accessible crawlable website.

http://googlewebmastercentral.blogspot.com/2008/04/webmaster-tips-for-creating-accessible.html

Make sure the content is reachable through use of plain hyperlinks.Add captions to Tables

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